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Theatrical release recovers much of the costs before movie is released to DVD. |
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No theatrical release. DVD sales alone must pay for the costs of over $500K per title. |
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Merchandising income through toys, apparel, etc. |
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Living Scriptures has no merchandising subsidies. |
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Wide consumer market. |
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Living Scriptures is in a very narrow religious market. |
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Sold in tens of thousands of stores. |
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Sold through small direct sales force. |
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Usually 70-90 minutes long. |
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Animated DVDs 30 minutes long - fits attention spans well. |
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Teaches general "feel good" values or just entertains. |
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Entertains and teaches scriptures and good character.  |
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Children will emulate characters like Tarzan and Snow White. |
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Children will emulate heroes like Jesus, Ammon, and Lincoln. |
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Some movies of high value, others of questionable value. |
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Largest quality library of scripture learning & entertainment. |
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You support general entertainment. |
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You are a valued supporter of quality religious media! |
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